Cigarette packages of the 19th century commonly included a small cardboard insert to stiffen the container. Inspired by printed trade cards and the advent of chromolithography in the late 1870s, James Buchanan Duke, of W. Duke & Sons in Durham, was the first to see the advertising potential of these cards. On one side of the cards, he printed the brand information, and on the other side was an image, designed to be part of a collectible series. These sets came to include a diverse variety of subjects, including actors and actresses, sports stars, landmarks, and plants and animals. Most cigarette cards were inexpensively printed, but a few were presented in more deluxe formats. Some were actual silver gelatin photographs, while others were printed silk fabric or had pop-up elements, such as this set.
The slogan for Herbert Tareyton cigarettes was "There's something about them you'll like," and the same is true of these pop-up cards. With their eye-catching colors, recognizable subject locations, and miniature size, they have something appealing for everyone.
For more information about cigarette cards, and to view an extensive online exhibit, please visit the links below, and as always, thank you for reading.